Paid Placement in the search engines

Leveraging years of experience in keyword research, behavioral targeting, and business analytics, Mango’s team of certified Pay-Per-Click Managers develop large scale, complex, long tail keyword campaigns to maximize ROI from sponsored links while honoring our SEO efforts for natural search.

Expansive Keyword Research and Database Driven Strategy

In paid search, conversion is the name of the game. If you deliver your product or service to your customer immediately, you win. At Mango, we utilize a host of online tools and programming strategies to uniquely deliver your products and services to as many relevant search queries as possible, in some cases in the hundreds of thousands of targeted search terms. The more relevant the key phrase we target, the greater the rate of conversion.

PPC Analytics Tracking and Refinement

The Pay-Per-Click system is based on a "bid-for-position" competitive platform. The top Sponsored Link position goes to the highest bidder. The second position to the second highest bidder, and so on. Surprisingly often, advertising in search engines through Pay-Per-Click is done with little sophistication or understanding of how to properly track results to ensure a reasonable ROI. Constant vigilance and refinement by a dedicated team of programmers, keyword specialists, marketers, writers and analysts is the key to sustainable success.