Far more powerful than Google Analytics, Yahoo! Web Analytics, formerly known IndexTools, is a comprehensive website reporting system that provides real-time insight into visitor behavior. Yahoo! Web Analytics helps marketers and website managers increase sales, reduce marketing costs, discover new business development opportunities, and encourage visitor retention.

Executive Dashboards

Executive dashboards provide easy-to-comprehend snapshots of key performance metrics, enabling you to set goals, track progress, and identify opportunities and challenges.

Path Explorer

Determine your most profitable link resources and navigation paths, and identify user bottlenecks that result in site-abandonment. Optimize your layout and the placement of your call-to-action to increase traffic flow.

Custom reporting

Expand the reporting capabilities of the Yahoo! Web Analytics system by adding your specific reporting categories to the pre-defined structures already available and receiving reports broken down by your categories.

Marketing Workflow Management

Monitor events, e.g., website changes, public holidays, system outages, that affect your website, and get a comprehensive analysis of their effects on your website's statistics. Stay in control of your website's performance by setting up customized email alerts for you and your colleagues. Use color coding to visualize report results and to easily identify irregularities. Improve communication between you and your colleagues by sharing notes, document findings, and company procedures on Reports and Executive Dashboards.

Advanced Campaign Management

Track your marketing campaign results. Associate costs with campaigns - including CPC, CPM and CPA cost models. Define hierarchical categories to organize your report display.

Real-time Segmentation

Analyze how different groups of visitors respond to your campaign landing pages, page layouts, calls to action, and more.

Scenario Analysis

Analyze the steps your visitors take through any multi-step process, for example a purchase or a form submission. Redefine your process and the changes apply to historical data, too.

Advanced Path Analysis

Identify the most popular paths your visitors pursue through your website, mapped out in a hierarchical tree structure.